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Workingatbooking.com

Together with Booking.com we renewed their recruitment website with the aim to find a better match between applicant and employer.
Casestudy

The goal

Simple. Achieve a higher conversion in job applications and spend less time on candidates that you know beforehand that they do not fit the company.

Understanding the end users

By changing the style and using the correct (visual) language we achieved a higher conversion between the applicant and the company.

The problem

1. The appearance of the old website does not match the identity of the company. The website creates a completely different expectation of how the company really is. The user experience of the applicant and Booking.com is not good, because the expectations do not match reality.

2. The application procedure is unclear

The solution

1. By doing preliminary research within the company, having discussions with various employees, we have come to the core problem. Based on these findings, we started looking for solutions. Unlike the old website suggests Booking.com is very cozy, young and fresh – as they say ‘tech & geeky’ company.

This was clearly what was missing: by changing the style and using the correct (visual) language we achieved a higher conversion between the applicant and the company.

2. The application procedures at Booking.com are quite extensive, because the team must be coordinated as well as possible. However, this creates ambiguities for the applicants and (!) The employees of Booking.com. By schematically mapping the application procedures, we have been able to remove these ambiguities.

Projectteam

Our specialists

John Doe

John Doe

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Paul Robert

Paul Robert

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Jane Cole

Jane Cole

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Information

Get in touch

Location

Chris Lebeaustraat 5-E
1062 DC Amsterdam
The Netherlands

New business

Benjamin Tol
T. +31 (0)6 215 986 07
E. benjamin@bytt.nl

Creative solutions

Yarich Tjokrodikromo
T. +31 (0)6 462 858 18
E. yarich@bytt.nl

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