1. The appearance of the old website does not match the identity of the company. The website creates a completely different expectation of how the company really is. The user experience of the applicant and Booking.com is not good, because the expectations do not match reality.
2. The application procedure is unclear
1. By doing preliminary research within the company, having discussions with various employees, we have come to the core problem. Based on these findings, we started looking for solutions. Unlike the old website suggests Booking.com is very cozy, young and fresh – as they say ‘tech & geeky’ company.
This was clearly what was missing: by changing the style and using the correct (visual) language we achieved a higher conversion between the applicant and the company.
2. The application procedures at Booking.com are quite extensive, because the team must be coordinated as well as possible. However, this creates ambiguities for the applicants and (!) The employees of Booking.com. By schematically mapping the application procedures, we have been able to remove these ambiguities.