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Coöperatie Eredivisie Futsal

Together with the board of the Coöperatie Eredivisie Futsal, we have developed the new corporate identity, website and marketing-communication strategy. Since 2016 we have been working together on various goals.
Casestudy

The goals

“Design a logo and corporate identity that retains the existing characteristics and revives the new entity Coöperatie Eredivisie Futsal”
“Design a website with its own entity that shows the visitors current and relevant information and attracts premier league football sponsoring”

 

“Design a solution for generating revenue, for marketing and for the internal and external communication of the Premier League futsal competition” 

A central place for content

We created a central place for all news, standings, results, videos and facts about the national futsal competition.

reaching the target audience

We took lead of  art direction and social engagement through the related social media channels.

Instagram.com/eredivisiezaalvoetbal
Facebook.com/eredivisiezaalvoetbal
Twitter.com/eredivisiezaal
Youtube.com/eredivisie-zaal

The problems

1. The appearance of the old corporate identity and website does not match the identity of the new cooperation which was established in 2016. The website was designed only to watch a weekly livestream match. Finding information of browsing with a mobile phone was not possible.

2. Users, fans, clubs and players can’t find any information about the league online.

The solution

1. By doing preliminary research within the cooperation, having discussions with various clubs, and researching leagues in the rest of the world, we have come to the core problem. Based on these findings, we started looking for solutions. The highest level of indoor football has its own charms. It is attractive, fast and especially super intensive.

This was clearly what was missing: by introducing the new corporate identity, the new website and taking lead of art direction and the related social media channels, we created a central place for all news, standings, results, videos and facts about the national futsal competition.

2. Together we created a platform that is closely followed by the national and international futsal fan. The platform is up-to-date, informative, user-friendly and offers room for further development.

Video summary play-offs 2019

SUMMARY | FC Marlène – Hovocubo | 1st final play-offs | (10 may 2019)

Information

Get in touch

Location

Chris Lebeaustraat 5-E
1062 DC Amsterdam
The Netherlands

New business

Benjamin Tol
T. +31 (0)6 215 986 07
E. benjamin@bytt.nl

Creative solutions

Yarich Tjokrodikromo
T. +31 (0)6 462 858 18
E. yarich@bytt.nl

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